By Aglaia Staff

From Friday February 28 the Xbox One will be reduced from £429 on its own to £399 with a copy of eagerly anticipated first person shooter Titanfall.

The console was previously £70 times more expensive than the PS4, which has an RRP of £349.

Since the PS4 and Xbox One were launched in Europe and America last November Sony‘s console has strongly outperformed its Microsoft rival.

The PS4 has shifted 5.3 million units worldwide compared to 3.9m Xbox One consoles sold across the globe.

Harvey Eagle, marketing director at Microsoft Xbox UK, said: “This is about giving UK gamers the best value that we can. 

“We’ve already seen that Xbox and PlayStation will both be commercially successful devices. We see this as a marathon, not a sprint.”

The price cut will only apply to the UK. In America the Xbox One is on sale for $499 (£300). 

Britain is the second-biggest market for the Xbox One after the US.

Seth Barton, editor of Expert Reviews, said the price cut was a “canny move” by the company co-founded by Bill Gates.

He said: “By knocking £30 off and adding a game into the bundle, Microsoft have destroyed the price differential with Sony, without having to drop their RRP. 

“They can now sit back and wait to see how well it does, and if it does very well, they can add another game into the deal.”

Titanfall has been developed exclusively for the Xbox One, Xbox 360 and PCs by one of the makers of the best-selling Call of Duty franchise. 

Mr Barton added: “I don’t think it’s in either company’s interest to launch a price war at this point in time. 

“According to Chart-Track, the Xbox One was selling 1.5 less consoles than the PS4 in the first three months since launching. 

“So they were obviously on the back foot and the price was hurting them.”"The only problem is that it is likely to annoy lots of people who have already bought an Xbox One, and a lot of them did so because they wanted Titanfall.

“It is the most anticipated game in all existence right now.”

The PS4 has outsold the Xbox One despite having more demand than supply.

The console have been like gold dust with many shops quickly selling out of PS4 units.

Last week PlayStation UK Managing Director Fergal Gara has said those looking to buy a PS4 should not expect to find one easily available until April.

Speaking to MCV, Mr Gara said: “I can’t work it out precisely. But based on what I’ve seen so far, I think it is going to be tricky until around about April.

“You might get a fortnight or a week here or there where it is more available, but we should be back to free supply by about April.

“That’s our best guess. It might be a little earlier than that, or it might be a little later. But we’ll get there.”

 

 Xbox One Price Cut In The U.K.
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