Tag: microsoft

Xbox One Price Cut In The U.K.

By Aglaia Staff

From Friday February 28 the Xbox One will be reduced from £429 on its own to £399 with a copy of eagerly anticipated first person shooter Titanfall.

The console was previously £70 times more expensive than the PS4, which has an RRP of £349.

Since the PS4 and Xbox One were launched in Europe and America last November Sony‘s console has strongly outperformed its Microsoft rival.

The PS4 has shifted 5.3 million units worldwide compared to 3.9m Xbox One consoles sold across the globe.

Harvey Eagle, marketing director at Microsoft Xbox UK, said: “This is about giving UK gamers the best value that we can. 

“We’ve already seen that Xbox and PlayStation will both be commercially successful devices. We see this as a marathon, not a sprint.”

The price cut will only apply to the UK. In America the Xbox One is on sale for $499 (£300). 

Britain is the second-biggest market for the Xbox One after the US.

Seth Barton, editor of Expert Reviews, said the price cut was a “canny move” by the company co-founded by Bill Gates.

He said: “By knocking £30 off and adding a game into the bundle, Microsoft have destroyed the price differential with Sony, without having to drop their RRP. 

“They can now sit back and wait to see how well it does, and if it does very well, they can add another game into the deal.”

Titanfall has been developed exclusively for the Xbox One, Xbox 360 and PCs by one of the makers of the best-selling Call of Duty franchise. 

Mr Barton added: “I don’t think it’s in either company’s interest to launch a price war at this point in time. 

“According to Chart-Track, the Xbox One was selling 1.5 less consoles than the PS4 in the first three months since launching. 

“So they were obviously on the back foot and the price was hurting them.”"The only problem is that it is likely to annoy lots of people who have already bought an Xbox One, and a lot of them did so because they wanted Titanfall.

“It is the most anticipated game in all existence right now.”

The PS4 has outsold the Xbox One despite having more demand than supply.

The console have been like gold dust with many shops quickly selling out of PS4 units.

Last week PlayStation UK Managing Director Fergal Gara has said those looking to buy a PS4 should not expect to find one easily available until April.

Speaking to MCV, Mr Gara said: “I can’t work it out precisely. But based on what I’ve seen so far, I think it is going to be tricky until around about April.

“You might get a fortnight or a week here or there where it is more available, but we should be back to free supply by about April.

“That’s our best guess. It might be a little earlier than that, or it might be a little later. But we’ll get there.”


 Xbox One Price Cut In The U.K.
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Details On XBox One Games With Gold Coming Soon

By Aglaia Staff

Details on an Xbox One version of the Games With Gold programme may be coming soon, according to Microsoft’s Phil Spencer.

The Microsoft Game Studios corporate vice president was asked on Twitter when players could expect Games With Gold to make its way to the Xbox One, to which he responded: ”Answer to this will be coming fairly soon.”

Originally conceived as a limited-time promotion, before becoming a permanent service, Games with Gold offers Xbox Live Gold subscribers two free games each month. Titles downloaded via the promotion remain in that user’s library permanently, and will not be deactivated if players unsubscribe from the Gold service.

The most recent titles confirmed for the initiative are Dead Island and Toy Soldiers: Cold War, which are the two free games to be given away in February.

Dead Island is currently free until February 15, then Toy Soldiers: Cold War replaces it on February 16 until the end of the month.

Microsoft first confirmed in November 2013 that Games With Gold would be coming to Xbox One.



 Details On XBox One Games With Gold Coming Soon
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Google Retains Ranking, Bing Gets Social

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By Sunil Kumar

Microsoft and Facebook join hands to overhaul Bing to challenge Google’s grip on the search engine market. Last week, Microsoft introduced a set of changes to Bing that it says will improve searches by tapping into the expertise of friends on Facebook and other social networks. According to IT analysts, the move is to counteract Google’s influence on the market.

 Google Retains Ranking, Bing Gets Social
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Microsoft Buys Stake in E-Book Reader

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By Sunil Kumar

Microsoft on Monday announced a $300 million investment in Barnes & Noble’s e-reader and tablet business, giving the software giant a late entry into the race for digital publishing and online education.

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Intel Enters Indian Market With Xolo

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By Sunil Kumar

For fans, finally there is ‘Intel Inside’ in a smartphone. Intel entered the smartphone market on Thursday, launching Xolo X900 in partnership with India’s Lava Mobiles. The company, dubbed ‘chipzill’ , makes processors that power over 80% computers in the world.

Xolo X900 is the world’s first Android phone powered by an Intel processor and represents the chip manufacturer’s first attempt to take on ARM Holdings, a British firm that makes technology, powering virtually all smartphone and tablets in the world.

The Xolo X900 is based on Intel’s reference design and features Atom processor (Z2460) running at 1.6Ghz. It will be available in the market from April 23 at Rs 22,000. Last year, Microsoft had announced that Windows 8 would run on ARM processors, ending the decades-old Microsoft-Intel partnership , often dubbed Wintel by analysts. On the same day, Intel announced it would partner with Google to bring Android to X86 platform, something that set in motion the process which led to the launch of Xolo X900.

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