lamborghini reventon candice swanepoel 300x187 Lamborghini Unveils The Urus

Lamborghini

By Sunil Kumar

The Beijing motor show had a sneak peek at Lamborghini’s proposed sport utility vehicle. Dubbed the Urus, the concept would be the car major’s attempt to cash in on a booming car market for high-end SUVs. Lamborghini has flourished with new models under its ownership by Volkswagen, profits have remained elusive.

With Porsche thriving thanks to its Cayenne SUV, other automakers now wonder just how big the market for people movers with some off-road capability might be. BMW also keeps adding on to its full range of luxury SUVs.

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