By Sunil Kumar

The world and business is increasingly looking at WCM+ECM as a dynamic growth strategy. In big organizations, the web can be seen as an enterprise information setup, where you get insight into every trend that happens. Firms in India and globally have used this strategy.

Corporate intranets have evolved gradually. With growth in technology, there are a lot of exciting capabilities built in into the software itself, that can be leveraged for the company.

There are four strategies to developing a dynamic portal presence;

  • Centralized: Literally a single Website, in a technical, business process and customer sense, supporting a single audience.
  • Franchised: A branded portal supported by customer-focused sub-sites within the domain; the core and framework is managed centrally with content sub-sites run by departments.
  • Facilitated: A collaborative environment that spans the organization, supported by common tools, frameworks and standards; content and services are managed by departments — ECM serves as a sort of integrative middleware between systems and departments. For those of you wondering what middleware is in a technical context, it is the software glue that provides service to software applications beyond that of the operating system.
  • Federated: A distributed model with common presentation and navigation, and broad content management ideologies; content and services are managed by department business owners. ECM and the portal are assimilated to function as a sort of shared service platform.

Other key caveats include content management processes, driving governance and making customer focus a key point. Some core elements of ECM are search and retrieval, imaging, capture and records management.



 Portal Strategy: ECM and WCM
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